In the competitive world of business, your trademark is one of the most valuable assets that distinguishes your products or services from others. However, before you begin the registration process, it’s crucial to ensure that your desired trademark hasn’t already been registered by someone else. So, how do you search for a registered trademark? And what steps should you take to confirm that the mark is not already reserved?
In this article, we will explore in detail how to search for pre-registered trademarks both locally and internationally, providing real-world examples and practical tips to ensure a smooth registration process.
Before investing time and money into registering a trademark, it’s essential to verify its availability. Submitting an application for an already registered trademark can lead to rejection or even legal disputes, such as trademark infringement claims.
Avoid Legal Rejection: If the trademark you wish to register is already in use, your application will be rejected by the trademark office. For example, a startup in Saudi Arabia attempted to register the trademark “Qahwat Al-Anoud” (Al-Anoud Coffee), only to later discover that it was already registered by another company, resulting in wasted time and money.
Prevent Legal Disputes: Using a trademark that is similar or identical to an existing one may expose you to legal action. In 2018, Apple filed a lawsuit against a Chinese company for using the name “IPHONE,” which was too similar to its famous “iPhone” trademark.
Protect Brand Reputation: Similar trademarks can confuse customers. Imagine if a counterfeit company registered “Adidas” and sold low-quality products—how would that affect the original brand’s reputation?
This is a common concern, and the answer lies in conducting a thorough search through official trademark databases. Several search methods are available, including:
Searching Local Databases: Such as the patent and trademark office in your country.
Searching International Databases: Like the WIPO database managed by the World Intellectual Property Organization.
Hiring Professionals: Some specialized firms offer in-depth trademark search services.
| Country/Organization | Official Database | Link |
|---|---|---|
| Saudi Arabia | Saudi Authority for Intellectual Property (SAIP) | https://saip.gov.sa |
| Egypt | Egyptian Trademark Office | https://www.egypo.gov.eg |
| GCC Countries | GCC Trademark Office | https://www.gccpo.org |
| International (WIPO) | WIPO Global Brand Database | https://www3.wipo.int/branddb |
Q: Can I rely solely on Google searches to check if a trademark is registered?
A: No, because some trademarks may be registered without a strong online presence. Searching official databases is the only reliable method.
Q: What if I find a similar but not identical trademark?
A: Even similar trademarks can lead to legal issues if they operate in the same industry. Consult an intellectual property expert for guidance.
In the next part, we will dive deeper into local trademark searches, how to analyze results, and common mistakes to avoid.
(Continue to Part 2: Local Trademark Search)
After understanding the importance of trademark searches in Part 1, let’s now focus on the practical aspects. This section will detail how to search for registered trademarks locally, whether in Saudi Arabia, Egypt, UAE, or other Arab countries.
Even if you plan to expand globally later, you should start by searching in your home country first. The main reasons are:
Avoid Conflicts with Local Trademarks: Some marks may be registered locally but not internationally, yet they remain legally protected within the country.
Save Time and Money: Discovering that a trademark is already registered in your country allows you to modify it before filing, avoiding application fees and potential rejection.
Compliance with Local Laws: Each country has different regulations regarding trademark similarities, and local searches help ensure compliance.
Most Arab countries have online databases for trademark searches. Here are some examples:
| Country | Responsible Office | Online Search Link |
|---|---|---|
| Saudi Arabia | Saudi Intellectual Property Authority (SAIP) | https://saip.gov.sa |
| Egypt | Egyptian Trademark Office | https://www.egypo.gov.eg |
| UAE | Ministry of Economy – UAE | https://www.moec.gov.ae |
| Jordan | Ministry of Industry & Trade | https://www.mit.gov.jo |
Go to SAIP.
Select “Trademark Services.”
Click on “Trademark Search.”
Enter the trademark name (e.g., “Zad”) or registration number if checking a specific mark.
Use filters like class categories to narrow results.
Trademarks are registered under specific classes (e.g., clothing, food, technology). Even if a name is registered, it might be available in different classes.
Example:
“Nestlé” is registered for food products, but you might register it for cars (depending on local laws).
Some offices reject similar trademarks even if not identical.
Example:
“Coca-Cola” might block registration of “Coca-Cola Light” in the same class.
| Original Mark | Submitted Mark | Rejection Reason |
|---|---|---|
| Nike | Nyke | Similar pronunciation/spelling |
| Samsung | Samnsung | Intentional misspelling |
| Starbucks | StarBucks Cafe | Added words don’t change identity |
Q: Should I search by name only, or include logos?
A: Search both name and logo if you have a visual design, as some marks may be registered as logos with different names.
Q: What if I find a registered but unused trademark?
A: Some countries allow cancellation of unused marks (after 3-5 years). You can file for cancellation then register it yourself.
Q: Is the free search on official websites enough, or do I need paid tools?
A: Free searches work, but paid tools like TrademarkNow or CompuMark provide more comprehensive results, especially for similar marks.
In 2020, a Saudi startup tried registering “Qahwat Al-Qassim” (Al-Qassim Coffee) but found it was already registered since 2018. Without prior search, they would have lost:
5,000 SAR (registration fees)
6 months of processing time
Solution? They rebranded to “Tamerah Al-Qassim” and successfully registered it.
Key Takeaways:
Local trademark search is non-negotiable before filing. Use official databases, check classes, and look for similarities beyond exact matches. In Part 3, we’ll explore international trademark searches and global expansion considerations.
(Continue to Part 3: International Trademark Search)
Having covered local trademark searches in Part 2, we now turn to the international dimension. Whether planning global expansion or avoiding conflicts with foreign companies, searching internationally registered trademarks is a critical step.
Prevent Future Problems: You might discover your trademark infringes on a global brand, leading to fines or forced rebranding.
Example: In 2019, a Saudi startup had to change its name from “Urban Café” after discovering it matched a US chain’s trademark.
Protect Your Brand in Target Markets: If planning exports or foreign branches, secure your trademark internationally early.
Prevent Trademark Squatting: Some companies register trademarks in other countries to extort the original owners (a practice called “bad faith registration”).
WIPO’s Madrid System (covering 130 countries) is the most comprehensive resource.
How to Search WIPO:
Visit WIPO’s Global Brand Database.
Search by name, number, or even image (for logos).
Use filters for countries/classes.
Example: Searching “Zara” shows registrations across dozens of countries in multiple classes (clothing, perfumes, accessories).
For EU markets, use EUIPO, covering all 27 member states.
For the US market, use TESS, their electronic search system.
| Platform | Coverage | Key Features | Link |
|---|---|---|---|
| WIPO | 130 countries (Madrid System) | Advanced image/class search | WIPO BrandDB |
| EUIPO | 27 EU nations | User-friendly with auto-translation | EUIPO |
| USPTO | United States | Detailed historical data | USPTO TESS |
| TMview | 70 countries (including some Arab states) | Aggregates multiple offices | TMview |
If you have customers/sales in other countries (even online).
If your brand is prone to imitation (e.g., luxury or tech brands).
If planning expansion within 3-5 years, as international registration takes time.
Q: Can I register in multiple countries simultaneously?
A: Yes, via the Madrid System, filing one application for multiple countries (cost varies by country count).
Q: What if my mark is registered in just one country?
A: You can register elsewhere or negotiate with the owner to buy rights in that country.
Q: Does US registration protect my trademark in Saudi Arabia?
A: No – protection is territorial. US registration doesn’t grant rights in Saudi Arabia unless separately registered.
In 2021, “Dubai Coffee” attempted German expansion but found “Dubai Coffee” was registered there since 2018. Consequences:
€20,000 lost in rebranding/redesign costs
8-month delay to reregister as “DxB Coffee”
Lesson: Early international searches could have prevented these losses.
Key Takeaways:
International searches aren’t optional but essential for growing brands. Use WIPO, EUIPO, and USPTO to verify availability. In Part 4, we’ll examine how to analyze search results and identify dangerous similarities.
(Continue to Part 4: Analyzing Search Results and Identifying Risky Similarities)
After learning how to conduct local and international trademark searches in previous sections, we now reach the most critical phase: analyzing search results. How do you distinguish between a similar trademark that poses legal risks versus one that doesn’t? This section provides a detailed methodology.
search for a pre-registered trademark before trademark registration
When reviewing search results, you’ll typically encounter one of these scenarios:
Example: Wanting to register “Starbucks” for coffee when it’s already registered.
Action Required: Immediately abandon the mark or attempt negotiations (rarely successful).
This represents the most dangerous gray area, as many trademark offices reject marks with substantial similarity.
Key Similarity Assessment Factors:
| Comparison Element | Dangerous Similarity | Acceptable Similarity |
|---|---|---|
| Pronunciation | “McDonalds” vs “McDonal” | “McDonalds” vs “Mac Cafe” |
| Spelling | “Samsung” vs “Samnsung” | “Samsung” vs “Sam Light” |
| Class | Same class (e.g., food) | Different class (e.g., food vs electronics) |
Some trademarks are “dormant” (registered but unused for years). In such cases:
You may file for cancellation due to non-use (typically after 3-5 years in most jurisdictions).
Real Example: In 2022, “Green Farm” successfully cancelled the unused “Green Food” trademark in Saudi Arabia that had been registered since 2016.
search for a pre-registered trademark before trademark registration
Advanced AI tools now assist in trademark similarity assessment:
TrademarkNow: Analyzes phonetic and visual similarities
CompuMark: Provides detailed rejection probability reports
WIPO Similarity Search: Free tool from the World Intellectual Property Organization
search for a pre-registered trademark before trademark registration
Practical Example:
Entering “Kokola” in TrademarkNow generates alerts showing:
88% phonetic similarity to “Coca-Cola”
High likelihood of consumer confusion
Q: Is visual logo similarity alone sufficient for rejection?
A: Yes. Even with different names, a logo resembling Apple’s “bitten apple” design could be rejected.
Q: What if the similar mark exists in another country?
A: Only problematic if you operate there. However, consider future expansion plans.
search for a pre-registered trademark before trademark registration
Q: How is “consumer confusion” determined?
A: The standard is whether an average consumer might mistake one mark for another. If yes, it’s high-risk.
search for a pre-registered trademark before trademark registration
In 2023, “Tamer Al-Qassim” wanted to register their trademark but found:
“Tamoor Al-Qassim” registered since 2020
“Tamr Al-Qassimia” registered since 2021
search for a pre-registered trademark before trademark registration
Their Solution:
Modified name to “Tamerah Al-Qassim” (adding a feminine suffix changed pronunciation)
Added distinctive logo (palm tree inside a circle)
Registered in additional class (gift packaging) different from competitors
Result: Successful registration without objections.
search for a pre-registered trademark before trademark registration
Key Takeaways for Effective Analysis:
Master similarity assessment criteria
Leverage AI analysis tools
Maintain flexibility to modify your mark when necessary
search for a pre-registered trademark before trademark registration
In Part 5, we’ll expose common mistakes to avoid during trademark searches.
(Continue to Part 5: Critical Mistakes to Avoid in Trademark Searches)
search for a pre-registered trademark before trademark registration
After covering all technical aspects of trademark searches in previous sections, we now focus on practical implementation. This final section reveals the most frequent mistakes applicants make and how to avoid them to save time, money, and legal troubles.
Common Mistake:
“I searched my brand name on Google and found nothing, so the trademark must be available!”
search for a pre-registered trademark before trademark registration
Why This Is Wrong:
60% of registered trademarks may have weak online presence
Some companies register trademarks defensively without commercial use
Correct Approach:
Always use official databases mentioned earlier (like SAIP for Saudi Arabia or WIPO internationally)
Real Disaster:
In 2022, Saudi Arabia rejected “Kayan Cafe” due to similarity with “Kayan Coffee” registered since 2019, despite different wording.
Critical Checks:
Search for similarities in:
Pronunciation (e.g., Nike vs Nikey)
Meaning (e.g., “Qamar” vs “Moon”)
Visual appearance (even with different letters)
search for a pre-registered trademark before trademark registration
Eye-Opening Example:
“Aramex” is known for shipping but registered in 15 other classes (including food and clothing)
Smart Strategy:
Identify your core class (e.g., Class 25 for clothing)
Check related classes (e.g., Class 18 for bags)
Review unexpected classes (some companies register broadly)
Costly Lesson:
“Maha Perfumes” successfully registered in Saudi Arabia, then discovered their mark was taken in France – blocking European exports.
Preventive Measures:
Complete local search first
Verify registration in:
Current export markets
Future expansion targets (5-year plan)
Industry hubs
search for a pre-registered trademark before trademark registration
Legal Reality:
Logos receive equal protection as names. In 2023, “The Cafe” had to redesign its logo for resembling “Cafe River’s” design (70% similarity).
Logo Search Tips:
Use reverse image search (Google Images)
Try image search in TMview
Consult graphic designers for visual comparisons
search for a pre-registered trademark before trademark registration
Common Problem:
Relying on memory leads to application mistakes.
Professional System:
Create a file containing:
Search result screenshots
Search dates
Page links visited
Notes on similar marks
search for a pre-registered trademark before trademark registration
Q: How many searches should I conduct before filing?
A: Ideally three times:
When selecting the name
Before logo design
One day before official filing
search for a pre-registered trademark before trademark registration
Q: What if I discover post-registration that the mark exists?
A: Options include:
Appealing the registration (within 6 months in most countries)
Negotiating with the original owner
Modifying your mark (adding distinctive elements)
search for a pre-registered trademark before trademark registration
Q: Can I rely solely on lawyers for searches?
A: Yes, but:
Demand detailed reports
Request explanations of similar marks
Get their professional opinion on approval chances
search for a pre-registered trademark before trademark registration
Start locally (your country’s trademark office)
Expand regionally (neighboring countries/Middle East)
Verify global status (especially industry hubs)
Check all relevant classes
Examine name and logo similarities
Thoroughly document all findings
Consult experts before final submission
search for a pre-registered trademark before trademark registration
Conclusion:
Your trademark is your business identity and most valuable intangible asset. Comprehensive searching isn’t optional – it’s an investment that protects you from potential million-dollar losses. We hope this complete guide has equipped you to navigate trademark searches confidently.
search for a pre-registered trademark before trademark registration
Your Next Step:
Begin your search today using the tools we’ve outlined, and don’t hesitate to consult professionals when needed. Remember: One hour of proper research could save you years of legal battles!
search for a pre-registered trademark before trademark registration
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
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ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
ContentsHow to search for a pre-registered trademark before trademark registrationsearch for a pre-registered trademark before trademark registrationPart 1: The Importance of Trademark Search Before RegistrationWhy
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